When a user clicks the play button, a message is conveyed to the publisher’s web server to request a code that allows the player to access the content.For outstream ads, usually, the video player appears outside of the page content and automatically plays the video ad.īehind the scenes, the process goes as follows: ![]() For instance, for instream video ads, the common notion is that when a user clicks on the play button to watch a video, the video player shows a quick ad first, and after a few seconds, the video begins. How Do Video Ads Work?ĭepending on the type of video ad, the process of video ad serving can vary. They can be served within a stream or outside of the page content in a separate player (outstream). Track Ad Performance and Optimize Your Creativesīy definition, video ads are all ads in a video format delivered online. Configure the Player and Implement Your Ad Tags Find a Video Player With Extensive Ad Support Join a Reliable Video Ad Network (Or Several)
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